Signage Industry and Channel Letter Manufacturers

Small Local Sign Businesses

The most numerous channel letter manufacturers are the local sign companies that make custom channel letter signs. They are sometimes regional, but are usually small businesses. They make their signs by bending the metal by hand with the help of very manual bending tools. After printing out a diagram of the sign design, they bend each and every piece of metal until it matches the shape required. While this works, it is hardly efficient and requires a lot of time from a very skilled operator. These companies also lack the scale to get volume pricing from sub-component manufacturers. While good at what they do, this is a very expensive place to buy a sign.

There are just a few large scale channel letter manufacturers. They use the latest technology and extremely expensive capital equipment to produce high quality signs in high volume. Their size and volume afford them the ability to negotiate excellent prices for raw materials and components needed for their signs. These are great places to buy signs, but they will only deal direct with large retail chains, typically with 100 or more locations.

For most companies, this is the only place they can go to get a sign made by the large, efficient manufacturing companies. The manufacturers do
Channel Letter Manufacturers | Husk Signs

make signs for the little guy, but only sell them through authorized distributors. While you might pay a little more than McDonald’s has to for their signs, you can still save around 50% off the price most small sign-makers charge. For some reason, these channel letter manufacturers are not usually focused on just this product type, but are scattered trying to sell any kind of sign they can find a customer for. So they are also hard to find, and typically do not do a good job of promoting the savings available to small business by using them. We hope to change this, and to allow all businesses to at least get a quote from a large sign manufacturer. If you still decide it’s worth several thousand extra dollars to use someone down the street, that is Great! We know that most small businesses don’t have the money to spare just to keep business in their home town. The good news is that we and our suppliers are all in the US!